How to create an Apple Watch app of the year: Endel’s perspective

1. Speaking about Endel’s success, do you think it was luck or a clear strategy leading to predictable results?

2. What are the top 3 must-haves for the product to successfully launch on a large scale?

3. Looking back, what would you improve in the overall process?

4. What turned out to be the biggest challenge in the design and implementation process, and what helped you stay on track?

5. When did you know you’re invested enough in design, and it was time to enter the production stage?

6. How big is your design team and why?

7. How did you benefit from the design? Amazon has a simplistic and flawed design, and they are still ahead of the game. What made you stay away from such an approach, even though it could work in terms of product success?

8. Who determines the product’s success the most, the business team or the design one, and why?

9. What are the criteria used to select “The best app”?

10. Which media outlets do you follow, Product Hunt maybe? Techcrunch?




Design director and co-founder at

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Sergey Krasotin

Sergey Krasotin

Design director and co-founder at

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